The Art of Product Prioritization

Every product team has more good ideas than time. Prioritization is the job, and most scoring frameworks quietly fall apart the moment real stakeholders and strategy enter the room. This book is about doing it well, drawn from the calls I made leading product at a fast-growing SaaS startup.

What it covers

• Why RICE treats every request the same when it shouldn't, and what that costs you in SaaS
• The two dimensions traditional scoring ignores: where a request came from, and who's asking
• SU-RICE: the framework I built to fix those blind spots, explained end to end
• How the weights should shift as your product moves through its life cycle, with a companion template

The SU-RICE framework

SU-RICE extends RICE with two inputs. Source is where a request originated (a prospect, a customer, the market, or internally). User Persona is who's asking (a decision-maker, an admin, an end-user). Each is weighted by your current strategy. The full formula is (Source + User Persona) × Reach × Impact × Confidence ÷ Effort. It's been cited by ClickUp, Productboard, ProductLift, and others.

"Prioritization isn't ranking features. It's deciphering where the value lies, without letting the loudest voice in the room decide for you."